Developing MR skills for developing markets
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Phyllis Macfarlane Skills For A NewMR World 2016
In this session, Phyllis looks at this issue from both angles. Phyllis explore’s what skills researchers in developed markets need in order to understand how to do good, perceptive research in developing markets and how to avoid making all those ‘assumptions’ which serve you well normally, but which may lead to you actually conduct poor and misleading research in a new market, (despite your best intentions and efforts).
