Digital Marketing for 2020: Letting Consumer Needs Drive Personalization
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Digital Marketing for 2020: Letting Consumer Needs Drive Personalization
Marketers are turning to digital micro-targeting to reach consumers with personalized messages – but are they breaking through the clutter? Marketers may know who their consumers are and what activities they engage in, but do they know what drives their behavior? We will discuss an approach that leverages segmentation for enhanced digital micro-targeting.
