Gen Z #NewruleZ: How to follow generation Z storytelling while using MIM (mobile instant messaging) platforms.
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Gen Z #NewruleZ: How to follow generation Z storytelling
Gen Z has disrupted traditional communication levels. From social to brands relationships, our way to interact with others had evolved to “micro opportunities” to connect, engage and react. With the overload and availability of multiple channels 24/7 to establish conversations, it becomes vital to understand common patterns of usage of emerging platforms together with their emotional and attention levels.
