Why does my son like hiding under his bed? Finding the creative power of weak signals in social data.
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Why does my son like hiding under his bed? Finding the creative power of weak signals in social data
For most brands, when it comes to social data, our eyes are focused on our own reflection. We think social is about us when it’s very obviously not (brand mentions are, but a mere drop in the ocean).There’s another world out there.We’d like to open this door for you by sharing one thread from a global study of people’s home lives.It starts with a theory, an idea of what’s important in our lives.
