Semiotics in Marketing Chapters 10-12 with Rachel Lawes Read-a-Long

Click here to access the slides

Semiotics in Marketing Chapters 10-12 with Rachel Lawes Read-a-Long

If you work in marketing or market research, or if any aspect of your job involves understanding consumers, there’s never been a better time to get into semiotics. Brands around the world are rapidly taking it up. It strengthens brand communications, guides design and ensures that everything is pitch-perfect for global and local markets.

Click here to access the slides

Below is a recording of the Q&A session that followed Rachel’s presentation.

Q&A portion – Semiotics in Marketing Chapters 10-12 with Rachel Lawes Read-a-Long

This is the Q&A portion of the Semiotics in Marketing Chapters 10-12 read-a-long* If you work in marketing or market research, or if any aspect of your job involves understanding consumers, there’s never been a better time to get into semiotics. Brands around the world are rapidly taking it up.