How to use Correlations to find Insights

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How to use Correlations to find Insights

Correlation is one of the most widely used statistical techniques in market research and insights and it is something which every researcher should be comfortable with. In this 30-minute ‘How To’ Webinar, author and NewMR founder Ray Poynter will cover: – What is correlation? – What is r-squared?

Click here to access the slides

Ray Poynter presents”How to use Correlations to find Insights”

Correlation is one of the most widely used statistical techniques in market research and insights and it is something which every researcher should be comfortable with.
In this 30-minute ‘How To’ Webinar, author and NewMR founder Ray Poynter, will cover:

– What is correlation?
– What is r-squared?
– When and why should we use correlation?
– How should we use correlation?
– Potential problems with correlation
– Alternatives to correlation