Making data actionable: A look at the power of people-driven data in activating consumer segments
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Making data actionable: A look at the power of people-driven data in activating consumer segments
Innovation is impacting every part of our lives, with smartphones making the world available from our pocket. But can we say the same for market research? As researchers, providing access to data from new sources like customer data platforms, could be considered the equivalent of sticking a kid in a candy store.
