Re-Envisioning Dial Testing in the World of Online Research
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Re-Envisioning Dial Testing in the World of Online Research
Here’s the thing about effective market research methodologies… while technology evolves and new approaches are introduced, a methodology that has proven its worth, persists. Moreover, the introduction of new technologies can broaden the application of a tried-and-true methodology. Case-in-point dial testing-once confined to traditional focus group settings, is now finding its place in the online research world.
