Using Psychographic Techniques to Uncover the Hidden Personalities in Your Survey Data
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Using Psychographic Techniques to Uncover the Hidden Personalities in Your Survey Data
We’re all familiar with analysing survey data in terms of key differences by demographics – profiling by age, gender, social grade, etc, can unlock plenty of rich and actionable information. And of course we can go further, profiling respondents by their attitudes and behaviours, for example, usually within a very specific category or thematic context.
