52 Things We Wish Someone Had Told Us About Customer Analytics
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52 Things We Wish Someone Had Told Us About Customer Analytics
Mike will share excerpts from his book of the same title, using practical, real life examples that illustrate how consumer research and big data can be used to (or misused) to solve marketing and business problems. HIs focus is on helping end users and research and analytics providers better collaborate to more effectively create insightful and useful output.
