Insights from Nonconscious: Marketing That Talks Implicitly
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Insights from Nonconscious: Marketing That Talks Implicitly
Are your research methodologies convenient for measuring what people see, think and feel apart from what they say? Consumers behave irrationally because our decisions are managed by subconscious triggers mainly. We don’t buy Coke over Pepsi (or vice versa) because it tastes better.
