Selecting Effective Product Claims in CPG/FMCG
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Selecting Effective Product Claims in CPG/FMCG
“What shall we say on the pack?” This question invariably pops up at some stage of the product development cycle. Managers want to know if consumers need to be reassured, how they will react to new benefits that competitors don’t deliver, and if they are willing to pay for more advanced features or sourcing.
