The Hole, Not The Drill: Why reporting should focus on the solution (and not the story!)
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The Hole, Not The Drill: why reporting should focus on the solution (and not the story!)
Presented by Mike Sherman and Davina Stanley as part of NewMR’s ‘Presenting and Reporting’ webinar. In this presentation Mike discusses the need for market researchers to improve their reporting, and an approach for doing so. He begins within findings from a recent survey that contrasts the large gap in report satisfaction between the end users of reports and the report creators.
