Utilising digital behavioural data to improve tracking studies
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Using digital nehavioural data Netquest webinar 30th October 2018
In this commercial webinar, Omnicom’s Raúl Gordo presents “A Game Changer in the Understanding of Toy Consumers” – which was presented at the ESOMAR Congress in Berlin, 2018. The presentation looks at how a tracking system integrated with behavioral data can be used to drive the toy business during the Christmas campaign.
