Play It Cool: Unlocking Human Insights in Roblox

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Play It Cool: Unlocking Human Insights in Roblox

Karlien Kriegler and David Wright, from Hello Ara Roblox is more than a gaming platform-it’s a canvas for innovation and human connection. By leveraging this virtual world’s immersive capabilities, we’re transforming qualitative research into something profoundly engaging and insightful. In these environments, participants don’t just share their thoughts-they step into experiences.

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