Living and Breathing Quit-Smoking Journeys: Using online communities and behavioural economics to reduce adult smoking in Greater Manchester
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Living and Breathing Quit-Smoking Journeys
Mustard was commissioned by the Greater Manchester Health and Social Care Partnership to conduct research on smoking behaviours within the Greater Manchester region. During this session Irina will take you on a journey to show how the perfect combination of methods and theory enabled us to unearth how smokers make sense of their (quit)smoking journeys, extract authentic insight from an incredible amount of meaning generated as well as help drive impactful change in our region.
