Innovating with Impact – Amap: Attributes Mapping (AMap) to shorten NPD timelines
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Hannah Rogers – Qual Research – NewMR 2022
Our FMCG client faced a challenge – how to adapt, develop and future-proof their product in an ever-changing category. We set traditional methods aside and approached it from a different perspective to explore ALL product design attributes that R&D teams need to focus on to deliver superiority.
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