One App Instead of Lab: how to optimize mobile experience and conversions with right user testing
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One App Instead of Lab: how to optimize mobile experience & conversions with the right user testing
70% of the global population uses a smartphone every day. The conversion rate in m-commerce is catastrophically low – around 80% of carts on mobile are abandoned because of poor UX. While Google Analytics reveals the wide but superficial data about user actions and digital tools with click-based heatmaps focus on selective interaction points only, UXReality explains user motivation providing a comprehensive picture of users’ behavior drivers.
