What’s on the Menu? An Introduction to Menu Based Choice
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What’s on the Menu? An Introduction to Menu Based Choice
Presented by Chris Moore, Director of Advanced Analytics, Ipsos MORI, UK We often encounter situations where clients want to optimize their product configuration, but the product’s ultimate configuration is determined by the consumer. Menu Based Choice models (MBC) can help us understand how consumers make related decisions in markets like food service, telecoms, media entertainment and many other situations.
