From Silos to Synergy – Shells Journey to a 360 Customer View

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From Silos to Synergy Shell’s Journey to a 360° Customer View

Izabela Klein, Shell, Christina Costa Connolly, Infotools Shell is undergoing a massive transformation, from EV charging to reimagining convenience retail. To inform this change, they unified seven previously siloed B2C trackers into a single, agile solution. This new GBT framework provides an integrated 360-degree view of over 240,000 customers across 67 markets.

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