Coca-Cola’s overarching mantra for data insights is simple – ONE source of truth. This ensures that all markets align their local consumer research and reporting metrics (across 100+ data sources and 75+ agencies) to our global protocols, so we can deliver globally consistent results to our corporate team.
With the introduction of visualization and socialization tools over the last decade and an increased appetite for different reporting options, Coca-Cola and Infotools created a data-sharing framework to feed both internal and external reporting platforms.
This presentation shares the journey from simple database transfers for specific markets to complex regional API uploads, examples of internal and external reporting, learnings along the way and plans for the future.
Horst Feldhaeuser, Infotools