What are the true unmet needs of qualitative researchers in 2017?
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What are the true unmet needs of qualitative researchers in 2017?
Qualitative researchers are always looking to uncover the needs, behaviours and emotions of others, in order to identify insights that might better the participant’s world. But how often are researchers asked what would make their lives better? Well, whilst developing their new research technology, Dub conducted extensive user testing with researchers across the world in a number of industries, and asked just that.
