Video doesn’t lie…
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Virginia Weil NewMR The Future of Video 2018
Today’s digital consumers have opened the doors into their personal lives by posting videos of themselves on social media, sending videos via mobile, and even submitting videos to market research companies! The great news is that these recordings are high-quality, in-the-moment and completely behavioral-based.Ipsos and Big Sofa are working together to leverage video to delve deeper into real consumer motivations and actions.
