Behavioral Economics – Is that a wolf at the door or opportunity knocking?
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Stephen Paton Research Innovation 2016
What is that knocking? A step into the future or one step closer to obsolescence? In this information heavy, attention light world, Market Research professionals cannot afford to stand still. We need to understand which of the ever increasing new technologies and methodologies we need to embrace while we struggle with the increasing demands of today’s fast paced world.
