Amplifying Online Survey Response: SMS Survey Advert Technique
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Amplifying Online Survey Response: SMS Survey Advert Technique
It is said that SMS has a 45% response rate, vs email which has 6%. It time for Researchers to optimize already existing platforms to achieve higher response rates from their target grouping. Through the use of a case study, this presentation showcases the pros and cons of the SMS survey advert technique when it comes to increasing participant engagements.
