Using Generative AI to bring Qualitative Capabilities to Quantitative Surveys
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Using Generative AI to bring Qualitative Capabilities to Quantitative Surveys
Presented by Phil Sutcliffe from Next Intelligence. Open-ended answers in surveys can be disappointing, failing to deliver the insight that researchers hope for. Often the answers given are descriptive at best and uninformative or complete gibberish at worst. The advent of large language models (LLM’s) and generative AI has brought great opportunity to change this.
