Using Mobile Qual to Hack the Snack Aisle
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Corrine Sandler and Steve August Research Innovation 2016
How do you decide where in a store to put a new healthy snacking item? FocusVision and market research firm, Fresh Intelligence, utilized mobile research technology to investigate shopping habits and purchasing decision factors among snack food consumers. With this approach, we uncovered insights that can help brands increase shopping frequency and convert more shoppers into buyers.
