The Implications of Democratising Insights for Research
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The Implications of Democratising Insights for Research
Presented by Ray Poynter, Potentiate and NewMR 50% of insight projects are conducted internally by clients. Research is being democratised, a shift enabled by the explosion in the number of platforms. Ray will highlight the implications of more research being conducted by people who may have less research knowledge, but who have a greater topic understanding (& with the ability to implement results).
