Uncovering Consumers’ Hidden Narratives
Click here to access the slides
Uncovering Consumers’ Hidden Narratives
Presented by Kristian A Alomá, PhD, Founder & CEO at Threadline as part of the ‘Story Time: Narrative Research Forum’ event with Irrational Agency and NewMR. While nearly every participant is willing to answer our questions in market research, very few actually share what’s really happening inside their minds.
