Moments That Matter: Digital Twists to Classic Rituals as People Go Mobile
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Greta Baisch and Yini Guo Festival of NewMR 2017
This research provides new angles to traditional audience research as consumers shift to mobile. It brings to life the emerging rituals of life moments through analysis of Facebook and Instagram data. We focused on people who recently got married, broke up or celebrated a (milestone) birthdays and found: 1) Life events are celebrated in many ways on Facebook and Instagram.E.g.
