Why are Customers saying one thing and then doing something else?
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Why are Customers saying one thing and then doing something else?
To deeply understand people’s behaviours and to get Actionable Customer Insights it’s becoming more and more important going beyond Observations and Information. We are not studying a sole reality but many. That’s why Cultural Studies are so relevant, in a rapidly changing scenario. Brands are Cultural Artefacts; they don’t exist outside a Culture.
