An Introduction to Machine Learning for Insight Professionals

Click here to access the slides Click here to access the slides An Introduction to Machine Learning for Insight Professionals Ray Poynter, NewMR. Here are the ten things you need to know about machine learning and its application to the gathering and utilisation of insights.

Finding the best name quickly – an intelligent algorithm for naming and concept tests

Click here to access the slides Click here to access the slides   Finding the best name quickly – an intelligent algorithm for naming and concept tests Nadja Böhme, CEO at Factworks & Graham Williams, Research Director at Dynata – sponsored presentation. Research on Research showing how machine learning has been applied to a naming test to generate results with efficiency gains of up to 20%.