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Fame, Feeling & Fluency Predicts Famous 5-star Marketing

John Kearon Festival of NewMR 2016 No Description

Kicking Up a Commotion: How Emotion Always Wins in Communication

Behavioural Economics for Market Researchers

Why Bad Can Be Better Than Good: Navigating the Dynamics of On-Emotion Marketing

PROVING BJORK WRONG: How To Take Behavioural Science from Anecdote to Action

Measuring the Power of Social Influence at the Shelf

BEyond Nudge : BE inspired strategic frameworks for marketing and market research

Better Surveys through Behavioural Economics

Babies, bathwater and behavioural economics: the challenges for qualitative research

Delivering client advantage with Behavioural Economics

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