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Topic: behavioural data

7 Tips for using behavioral data Video & Slides 7 Tips for using behavioral data Ray Poynter shares 7 tips, showing how to work with behavioral data. 1 June 2022 Digital Marketing for 2020: Letting Consumer Needs Drive Personalization Video & Slides Digital Marketing for 2020: Letting Consumer Needs Drive Personalization Marketers are turning to digital micro-targeting to reach consumers with personalized messages – but are they breaking through… 18 March 2020 The Who, What, Why and When of 2019’s Consumers Video & Slides The Who, What, Why and When of 2019’s Consumers In this session, Jeff Tsui, Managing Director of Lightspeed Greater China, shares information on The Who, What, Why… 3 March 2019 Utilising digital behavioural data to improve tracking studies Video & Slides Utilising digital behavioural data to improve tracking studies In this commercial webinar, Omnicom’s Raúl Gordo presents “A Game Changer in the Understanding of Toy Consumers” –… 30 October 2018