Topic: behavioural insight

Digital Marketing for 2020: Letting Consumer Needs Drive Personalization

Video & Slides Digital Marketing for 2020: Letting Consumer Needs Drive Personalization Marketers are turning to digital micro-targeting to reach consumers with personalized messages – but are they breaking through… 18 March 2020

Sense-making – a challenge to behavioural insights

Video & Slides Sense-making – a challenge to behavioural insights Sense-making is a new approach to gaining meaningful behavioural insights. Susan Bell is one of the few researchers… 8 November 2017