Click here to access the slides Social Media Research Webinar 3 of 3: Social media intelligence: qual, quant or both? Social Media conversations are by most account a form of big data, but do big data approaches always work? Listen […]
Click here to access the slides 52 Things We Wish Someone Had Told Us About Customer Analytics Mike will share excerpts from his book of the same title, using practical, real life examples that illustrate how consumer research and big […]
Click here to access the slides The Beauty from the Bottom of the Data Lake A.I and machine learning algorithms have made giant leaps to help uncover insights in the millions of conversations, text, pictures from surveys or social media. […]
Click here to access the slides Why Big Data, AI and ML is the friend of MR not the enemy At many conferences and roundtables and even over coffee breaks and chat rooms there is the conversation on the threats […]
Click here to access the slides Mike Sherman Festival of NewMR 2017 A recent article stated “McKinsey finds it’s all talk and little action with data analytics in most companies”. Mike agrees and will discuss how, despite advances in hardware […]
Click here to access the slides Colin Ho Research Innovation 2016 We show how online reviews analyzed and viewed through the lens of behavioral economics can provide insights into consumers’ perceptions and emotions. We web scraped and analyzed 7,000 online […]
Click here to access the slides Finding and Communicting the Story Lesson 4 Complex Data Ray Poynter delivers the 4th lesson in the #NewMR webinar series on Finding and Communicating the Story in the Data. This lesson looks at Complex […]
Annie Pettit Festival of NewMR 2016 Annie Pettit, Chief Research Officer with Peanut Labs shares her “9 Big Applications of Big Data”
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