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Fell In Love At First Sight Or Started As A Friend?

Click here to access the slides https://www.youtube.com/watch?v=5j-AXD2eGMw Click here to access the slides

Springboarding from Social Listening to Social Intelligence

Click here to access the slides Douwe Rademaker Festival of NewMR 2017 No Description Click here to access the slides

The Fickle Mistress: Loyal consumers changing brands and the change-constancy conflict

Click here to access the slides Shobha Prasad Festival of NewMR 2017 This presentation deals with the impact of brand renovation on loyal consumers, and the role of the Change-Constancy Conflict in the loyal consumer’s response to such changes. It […]

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