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Topic: brand research

The power of a brand’s distinctive assets to ensure market growth Video & Slides The power of a brand’s distinctive assets to ensure market growth Alica Arnould and Glaucia Marques, of System 1 (formerly Brainjuicer) on Singapore, discuss the power of a brand’s… 7 March 2019 Breaking the boundaries of product category in the analysis of brand positioning Video & Slides Breaking the boundaries of product category in the analysis of brand positioning Not losing sight of any brand that breaks into the market is especially important nowadays, when technology and… 5 March 2019