Mind The Gap – Consumer Centricity in a nutshell

Click here to access the slides Click here to access the slides   Transcript of recording with Tom De Ruyck – generated automatically by HappyScribe which means it will be about 80% accurate – if you spot confusing errors, please email ray@new-mr.com. The timestamps are included to help you jump directly to a point of interest.   [00:00:10.180] – Tom De Ruyck Hi, everyone, thanks for joining in. I’m Tom. I’m a managing partner at inScience Consulting, and today I have this presentation for you. Mind the gap or mind the gaps towards consumer centricity. So I want to talk to you about what actually is needed to reach consumer centricity. This quote is one of my favorites, the only constant is change, and the rate of change is increasing or you could put it. In other words, there will never be as little change in the world.   [00:00:57.110] – Tom De Ruyck As we experience today and in the last 12 months during the pandemic, we have even seen, I think, an acceleration of the speed of change, the pandemic acted as a tailwind for a series of trends that were already going on, but that have just […]

Applying robust panel data for insights into emerging consumer goods markets

Click here to access the slides Click here to access the slides   Transcript of recording with Alexandra Curley – generated automatically by HappyScribe which means it will be about 80% accurate – if you spot confusing errors, please email ray@new-mr.com. The timestamps are included to help you jump directly to a point of interest.   [00:00:06.660] – Alexandra Curley Hello, I’m Alexandra Curley, and I’m a senior consultant at High-Yield Insights High is a strategic research consultancy with a presence in the US and Europe. We help consumer brands seeking advanced, data driven insights about the kind of market my background and market research began in 2004 with experience coming to you. I want to share Intel. I can providing research and insights in the global legal cannabis industry since 2013. Today, I’m going to talk to you about how we can apply robust panel data for insights into emerging consumer goods markets.   [00:00:39.750] – Alexandra Curley And I’ll be drilling down into a couple of case studies from the legal cannabis industry. I will research that out to define and measure CBD users and prospective users. We wanted to identify the key drivers for adoption. We also […]