Topic: consumer engagement

Video & Slides Semiotics in Marketing Chapters 4-6 with Rachel Lawes Read-a-Long *Note: this webinar series is ongoing from 23rd April 2020. This presentation reflects the 11th June 2020 webinar. … 12 June 2020 Video & Slides Embedded research-how to maximize consumer interactions Traditional market research processes suffer from a few shortcomings that make them mostly unusuable for SMEs. They are… 8 February 2018 Video & Slides 5 New Rules for Consumer Engagement With the introduction of disruptive technologies, the rules of consumer engagement have changed, but the challenge to get… 8 February 2018