Click here to access the slides Main Presentation Semiotics in Marketing Chapters 4-6 with Rachel Lawes Read-A-Long: Main Presentation Note: this webinar series is ongoing from 23rd April 2020. This presentation reflects the 11th June 2020 webinar. If you’d like […]
Click here to access the slides No Title Traditional market research processes suffer from a few shortcomings that make them mostly unusuable for SMEs. They are expensive, take a lot of time, often result in deliverables with little to no […]
Click here to access the slides 5 New Rules for Consumer Engagement With the introduction of disruptive technologies, the rules of consumer engagement have changed, but the challenge to get closer to the consumer remains urgent. Following these new rules […]
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