Platform Showcase – The Insights Copilot from YouScan
Click here to access the slides The Insights Copilot from YouScan – Platform Showcase No Description Click here to access the slides
Living in an AI Future
Click here to access the slides Living in an AI Future Jenn takes us through 4 scenarios of a possible AI driven future using science fiction scenarios to explore how AI will change our lives. Click here to access the […]
Moving Beyond the Bubble: Understanding the Social Dynamic and Its Link to Your Business Decisions
Click here to access the slides Moving Beyond the Bubble: Understanding the Social Dynamic Today’s connected consumer is intrinsically engaged with social media, and as marketers and researchers, the decisions we make cannot be focused solely on the product or […]
Big Consumer Data: the Promise, the Overpromise, the Opportunity
Click here to access the slides Mike Sherman Festival of NewMR 2017 A recent article stated “McKinsey finds it’s all talk and little action with data analytics in most companies”. Mike agrees and will discuss how, despite advances in hardware […]
Being a Start up in Romania
Click here to access the slides Adina Nica Festival of NewMR 2017 Adina Nica, Research Manager at Open-I Research in Romania discusses being a start up in her region. This webinar session in the Atlantic Monday part of the Festival […]
Behavioural economics gets real: measuring intangible customer desires with behavioral conjoint
Click here to access the slides Leigh Caldwell and Lizzi Seear Research Innovation 2016 Behavioural economics is increasingly accepted in MR as a tool for measuring unconscious, intangible aspects of consumer experience. It has progressed from qualitative exploration of biases, […]
Mobile Research in a Global Context
Click here to access the slides Sue York Research Innovation 2016 What are the key trends and differences in mobile research around the world? In this presentation, Sue will highlight the key things that researchers need to know. Click here […]
Using Mobile Qual to Hack the Snack Aisle
Click here to access the slides Corrine Sandler and Steve August Research Innovation 2016 How do you decide where in a store to put a new healthy snacking item? FocusVision and market research firm, Fresh Intelligence, utilized mobile research technology […]
The Connection between Big Data and Behavioral Economics
Click here to access the slides Colin Ho Research Innovation 2016 We show how online reviews analyzed and viewed through the lens of behavioral economics can provide insights into consumers’ perceptions and emotions. We web scraped and analyzed 7,000 online […]
Behavioural Economics: Marketing’s latest shiny new thing, or the tipping point for marketing transformation?
Click here to access the slides Raj Sandhu Research Innovation 2016 Behavioural economics (BE) is the buzzword of the moment; in government, policy, finance and more recently, marketing. Marketers wonder if this is the latest fad, or if BE holds […]