Topic: consumer personas

The Role of Narrative in Research with Irrational Agency and NewMR

Video The Role of Narrative in Research with Irrational Agency and NewMR This 'Narrative Research' forum, hosted by produced by the Irrational Agency and NewMR, brings together leading proponents of… 13 February 2024

The Sudden Death of Beliefs

Video & Slides The Sudden Death of Beliefs Social intelligence research possesses the capability to capture, analyze, and interpret the myriad factors influencing how consumers align… 12 February 2024