Applying robust panel data for insights into emerging consumer goods markets

Click here to access the slides Click here to access the slides   Transcript of recording with Alexandra Curley – generated automatically by HappyScribe which means it will be about 80% accurate – if you spot confusing errors, please email ray@new-mr.com. The timestamps are included to help you jump directly to a point of interest.   [00:00:06.660] – Alexandra Curley Hello, I’m Alexandra Curley, and I’m a senior consultant at High-Yield Insights High is a strategic research consultancy with a presence in the US and Europe. We help consumer brands seeking advanced, data driven insights about the kind of market my background and market research began in 2004 with experience coming to you. I want to share Intel. I can providing research and insights in the global legal cannabis industry since 2013. Today, I’m going to talk to you about how we can apply robust panel data for insights into emerging consumer goods markets.   [00:00:39.750] – Alexandra Curley And I’ll be drilling down into a couple of case studies from the legal cannabis industry. I will research that out to define and measure CBD users and prospective users. We wanted to identify the key drivers for adoption. We also […]

The New Research Paradigm: More Show and Less Tell

Click here to access the slides Click here to access the slides In today’s disrupted world, researchers must re-think their solutions – especially in terms of how they can get closer to consumers to gather more accurate information and to deliver deeper insights. The good news is that there are many opportunities to develop more consumer-centric research that shows us what consumers are doing (behavior-based) instead of relying on them to tell us about it (recall-based). We will present 3 research approaches that are more show and less tell: • Metaphor elicitation that captures motivations in a more intuitive, System 1 way • New technologies that capture consumers in real-life and real-time • Video capture to reveal behaviors and emotions Presentation by Douwe Rademaker