Click here to access the slides Context is Everything A depth of understanding comes from having multiple pieces of information. Insights come from how you connect those pieces. In this webinar we look at examples of the value of thinking […]
Click here to access the slides The Problems and Challenges created by Observational Data The world of market research and insights are in the process of moving from a paradigm centred on questions to one centred on observation, for example […]
Click here to access the slides Context is Queen The picture is not always what you think it is! Learn why decisions taken using traditional survey data might be regretted when context is considered. See beyond reaching people to understanding […]
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