Click here to access the slides Click here to access the slides   Transcript of recording with Ray Poynter – generated automatically by HappyScribe which means it will be about 80% accurate – if you spot confusing errors, please email ray@new-mr.com. The timestamps are included to help you jump directly to a point of interest.   [00:00:05.060] – Ray Poynter Hi, Ray Poynter here, and I’m going to be talking about the shift from SCIEX customer experience to Ajax human experience, really starting to think about human centricity. So let’s have a look at how we got here and what the market situation is today that faces brands. We have had for some time now product parity. It’s very hard to produce a product that is fundamentally better than the products that other people can produce. We are increasingly seeing service parity. Two providers can provide the same level of service if they focus on it, we know what is required, we know what the tools are, we know what the methods are.   [00:00:57.250] – Ray Poynter So increasingly the lead brands. Provide that high level of service, the discount brands provide a set level of service, so within […]