How to use a Kalman Filter in Brand Tracking?

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A Simple Introduction to R for Market Researchers

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How to weight online data

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52 Things We Wish Someone Had Told Us About Customer Analytics

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How to Use Comparisons to Find & Tell Stories in the Data

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How to Make Numbers more Visual

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Quantitative Semiotics – Culture by Numbers

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Ten years of looking after Coca-Cola’s data

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Minority Report in Research Communities – The future can be seen, member disengagement can be prevented

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Human vs. Machine: working together in harmony?

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