Click here to access the slides A Discrete Choice Take on Uncovering Priorities of US Citizens For decades, researchers have struggled with how to ask respondents about topics like gun control, income inequality, climate control, immigration, etc. And as the […]
Click here to access the slides Who, me biased? When we think of cognitive biases, we typically focus on what it means for respondents. But what about our analysis? It’s all too easy to fall for confirmation bias or to […]
Click here to access the slides 52 Things We Wish Someone Had Told Us About Customer Analytics Mike will share excerpts from his book of the same title, using practical, real life examples that illustrate how consumer research and big […]
Click here to access the slides Assisted Intelligence: how smart machines will turbocharge tomorrow’s researchers AI tools will help and augment researchers in the future – rather than replace them. But researchers will need to acquire new skills to make […]
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