An Immersive Ethnography Technique for deep understanding

Click here to access the slides An Immersive Ethnography Technique for deep understanding Presented by Chris Hauck, President of HauckEye NewMR Event: Qualitative Research in 2021 Over my long career, I have been lucky enough to work with really creative […]

Digital E-Ethnography and Patient Data

Click here to access the slides Digital E-Ethnography and Patient Data Given the ‘big data’ brokers (IQVIA (IMS), Google Analytics and IBM Watson) and the availability of data on mass via social media and other internet sources. Does Market Research […]

The Power of Going Long

Click here to access the slides The Power of Going Long We’re used to thinking of 30-minute phone interviews, 1-hour IDIs, 2-hour focus groups and 3-hour ethnographies . . . but in many situations, thinking of ways to interact with […]

Digital Hip-Hop Knock-outs in Mumbai

Edward Appleton and Aastha Tiku Festival of NewMR 2016 Edward Appleton & Aastha Tiku from Happy Thinking People discuss “Digital Hip-Hop Knock-outs in Mumbai”