Click here to access the slides What Women Want (Hint: It’s Not Hello Kitty) Charlotte Wilkinson, Founder of Hello Sister, Singapore, shares why it’s important for brands to understand and support women, particularly as more and more female consumers control […]
Click here to access the slides Lead with Insights, Break Stereotypes MR is helping brands empower their female audience through advertising in three ways: 1) Measuring shifts in sentiments and conversations over time to understand WHAT NOT to say (and […]
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